Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg

Free ipod download books Anime's Media Mix: Franchising Toys and Characters in Japan 9780816675500 (English Edition)


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  • Anime's Media Mix: Franchising Toys and Characters in Japan
  • Marc Steinberg
  • Page: 304
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780816675500
  • Publisher: University of Minnesota Press

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Free ipod download books Anime's Media Mix: Franchising Toys and Characters in Japan 9780816675500 (English Edition)

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...

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Anime's media mix : franchising toys and characters in Japan / Marc Steinberg. Introduction: rethinking convergence in Japan; Anime transformations:  Academic Guests - Otakuthon 2013
Marc Steinberg teaches Film Studies at Concordia University, Montreal. He is the author of Anime's Media Mix: Franchising Toys and Characters in Japan  Anime and Manga Studies Symposium | Anime Expo® 2014 | Los
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Anime's Media Mix: Franchising Toys and Characters in Japan (Book) by Marc Steinberg (2012)



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